Organix promises tasty foods for babies and toddlers. Made with only the best organic ingredients and No Junk. New in their range were the pouches. We selected 1000 mothers from our panel, with babies between six and eighteen months old, who shop at Albert Heijn. To get them to try, enjoy and recommend the new product, both on- and offline we built a C.Journey with the look and feel of the Organix brand.
How do you adjust when a new pet enters your home? Roombas are kind of like new pets - not everybody is used to having a home robot.
Using our mobile experiences we got insight into how people interact with this product, and made them share their own content showing them using it. Thanks to the high engagement with our journeys, this resulted in a sales spike for iRobot.
The bond between a mother and her child is something special. No wonder parents are keen about talking about their kids. We used that to our advantage - conversations should be organic and pleasant, not awkward and sales-pitchy.
Our journeys help with that. In a campaign for Nutricia, we got 1.000 moms to talk about baby formula. By sharing trials with their friends and creating groups of moms to talk to, they averaged a reach of 33 conversations each, and up to 45 for active users. Happy faces all around!
Moms want to buy healthy food for their babies. But making sure there’s no junk in it is one thing - will my baby like it, is the question that drives a mom to buy.
Organix knew how to combine these two, giving a no-junk promise in a way babies would love. We got as many babies as possible to taste Organix, and their moms to spread the word about it. Using our mobile experiences we gathered insights about packaging, encouraged moms to share and got a lot of user generated content. ?
Heinz makes ketchup, right? And someone else makes mayonnaise. Well, that's history. Now you can also get Heinz [Seriously] Good Mayonnaise!
This idea was too good to be true, research showed. People had to taste it. So we came up with a Word of Mouth campaign using mobile experiences. That way, all the mayo lovers could try it themselves and tell us what they thought.
Whiskas creates pet food for the true connoisseurs among cats. Their line of wet food, Whiskas Casserole, deserved a place in the spotlight, so through our specially designed journeys, we got a huge group of cat lovers to create photos and videos of their cats, post on social media, and share the food with other cat lovers in the neighbourhood.